I am a big fan of the quotation marks. I think it has to do with the way I tend to internally verbalize when I'm writing. If I'm typing in an environment without italics or similar accents (websites, XBox Live messaging, etc.), I use quotes to make words or phrases stand out. While I do feel guilty about it, I try not to criticize others for "unnecessary" (that was on purpose) use of quotes. HOWEVER, that blog is hysterical. It's not like someone just used too many quotes, they just don't make any sense the way they're used. I feel much better about my usage now.
I dunno, this might replace Sweet Baby Ray's as my favorite BBQ sauce, and I haven't even tried it yet:
The only thing that would make this sweeter would be if it were "John's" Ho-Made... ('John' the anonymous hooker-customer name, not John the 'Swerb'.) Maybe we need to start an Unnecessary Hyphens Blog!